DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Real Time Targeted Broadcast Graphics

Grow your advertising revenue and improve targeting of major sports events using new technology from DigitArena.

DigitArena has unique software to revolutionize advertisement on sports pitches. This patented technology replaces local ads in stadia by commercials tailored to the TV or VR viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event. With the potential to drastically increase advertisement revenues derived from sporting events, it can be applied to all LED billboards around the globe, whatever the sport.

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The use of technology in favor of sport

The world of sport is continually changing, and the use of technology is making an increasing impact on many sports in the modern day.

Technology has been used to provide a better experience for the audience, improve equipment and promote fair play. Through DigitArena’s unique services, it can now also be used to maximize investment and revenue of sponsorship agreements.
 

Advertisement brokers: increase your own revenue!

Market Opportunity: The advertising/ sponsoring revenue from large events can be grown significantly by providing the opportunity to target TV advertising geographically and by consumer demographics. DigitArena’s proprietary digital technology allows advertising owners to sell advertising for the same event multiple times and thereby increase their advertising revenue. At the same time this opens up the opportunity for local advertisers to advertise at global events to local consumers, at an affordable price.