Some specific country television broadcasters wanted to buy the live feed from the leading English grass tennis tournament. Problem was, some of the competition information graphics that was currently being overlaid onto the image stream were in the wrong measurements. For example, tennis ball speed was in MPH, and KPH was needed for this country's audience. As a result, the country broadcaster in question needed to get certain statistics translated for their audience.
DigitArena Solves the Problem.
Using DigitArena's live targeted on-screen graphics, the key information was changed for that county's audience so that they could enjoy the statistics in a metric that made sense for them. Each piece of information was relayed in exactly the right place on the screen, at the correct moment. In real time. Result: viewers in that country felt more involved in the game, and could better understand the information being shown on-screen. Professional Communications; Satisfied Viewers.