DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Readable Competition Information

Project Info

Use Case

Some specific country television broadcasters wanted to buy the live feed from the leading English grass tennis tournament. Problem was, some of the competition information graphics that was currently being overlaid onto the image stream were in the wrong measurements. For example, tennis ball speed was in MPH, and KPH was needed for this country's audience. As a result, the country broadcaster in question needed to get certain statistics translated for their audience.

DigitArena Solves the Problem.

Using DigitArena's live targeted on-screen graphics, the key information was changed for that county's audience so that they could enjoy the statistics in a metric that made sense for them. Each piece of information was relayed in exactly the right place on the screen, at the correct moment. In real time. Result: viewers in that country felt more involved in the game, and could better understand the information being shown on-screen. Professional Communications; Satisfied Viewers.

Project Photo