Leagues, federations and sports clubs sell sponsorship packages to global brands and local sponsors. However, they continually miss out on two major sponsorship activation revenue opportunities: away matches and local brands in foreign markets. For example, it would have cost an additional CHF 200’000 in TV production to show Crédit Suisse banners on the opposite side of the stadium for Swiss TV while playing in Wembley for the Euro 2016 qualifiers against England.
DigitArena Enables the Right Sponsor in the Right Country.
DigitArena delivers its real time graphics services directly to sports governing bodies, or through Sport Marketing Agencies. This gives the sports goverining club or body the direct power to sell more advertising, provide more relevant content to different geographical audiences, and provide the television viewer with a more meaningful experience.
This technology can also be applied to other major events such as the Olympics, and other live arena sports such as Rugby and Basketball.