DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Club Revenue Increase

Project Info

Use Case

A leading English Premiere League football team wished to increase its billboard advertising revenue. But it had reached its revenue limit, because all of its billboard slots were sold. To make things worse, three of the sponsor-advertisers had paid for lower cost contracts, claiming that their products were only sold in just five of the nineteen countries that viewed the club's games on television.

DigitArena Changes Everything

DigitArena's technology ensured that the remaining fourteen countries received a live television signal that was altered in real time to show different, relevant advertising from a brand new sponsor-advertiser. Viewer engagement up - Sponsors sales up -football club revenue up. Everyone's happy. Football leagues whose matches are broadcast in multiple countries now have a unique opportunity to significantly increase their revenue.

Project Photo