DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Engaging New Audiences

Project Info

Use Case

A global sports federation wanted to find ways to increase its popularity in new countries. Research indicated many Asian countries were curious about the federation's organized events, but couldn't grasp the competition rules,  - nor gauge the athletes performances - because they could not understand the Western text and information that was being used in the on-screen graphics.

DigitArena Makes The Difference.

Using DigitArena's live targeted on-screen graphics, each different Asian television audience was able to see the official, correctly positioned competition information on their screens in their own language. In real time. Result: more viewers became fans of the sport, viewers enjoyed the event much more, and far more people began following the sport. Happy Viewers; Happy Sports Federation.

Project Photo