DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Coverage Enabled In New Regions

Project Info

Use Case

Use Case:

An Australian broadcaster wanted to buy the rights for full coverage in Australia of the world's largest golf tournament. Unfortunately, it was barred from being able to broadcast by regulators, because the main banner sponsors were a cigarette brand and cigarette advertising is banned on Australian television.

DigitArena Makes it All Happen.

DigitArena provided its services to the golf world governing body, and removed the cigarette sponsor's advertising from the live television feed. Not only that, but another sponsor was overlaid in its place, and extra advertising revenue was raised for the golfing tournament. Regulations Complied With.  Sponsors Contracts Fulfilled.  Additional Revenue Created.  

Project Photo