An Australian broadcaster wanted to buy the rights for full coverage in Australia of the world's largest golf tournament. Unfortunately, it was barred from being able to broadcast by regulators, because the main banner sponsors were a cigarette brand and cigarette advertising is banned on Australian television.
DigitArena Makes it All Happen.
DigitArena provided its services to the golf world governing body, and removed the cigarette sponsor's advertising from the live television feed. Not only that, but another sponsor was overlaid in its place, and extra advertising revenue was raised for the golfing tournament. Regulations Complied With. Sponsors Contracts Fulfilled. Additional Revenue Created.