DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.

Operations Center: Le Bouveret, 1897 Port Valais Switzerland

Call us: +41 24 564 40 00 contact@digitarena.tv

Targeted Graphics

A global sports federation wanted to find ways to increase its popularity in new countries. Research indicated many Asian countries were curious about the federation's organized events, but couldn't graspRead More
The Problem: Leagues, federations and sports clubs sell sponsorship packages to global brands and local sponsors. However, they continually miss out on two major sponsorship activation revenue opportunities: away matchesRead More
Use Case: An Australian broadcaster wanted to buy the rights for full coverage in Australia of the world's largest golf tournament. Unfortunately, it was barred from being able to broadcastRead More