DigitArena revolutionizes advertisement in sports arenas. It replaces local information in broadcast streams by graphics and sponsors tailored to the TV viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event, and disparate audiences to become more engaged. DigitArena realizes the potential to drastically increase advertisement revenues derived from sporting events, whatever the sport.
Le Bouveret, 1897 Port Valais
for custom graphics taking
live sports forwards.
OUR COMPANY OFFICE
Jean-Luc Affaticati-CEO and Co Founder
Jean-Luc heads the company and for the past fifteen years has served in the broadcast industry, holding technical and management positions in sales, marketing and business development in Switzerland and worldwide. Throughout his career he has worked with sports broadcast entities, including production companies, broadcasters, leagues, federations and clubs, mainly in football (soccer). Jean-Luc is an expert in the football industry’s digital workflow, as well as its complex eco-system and economics. He holds an engineering degree in computer science (Ecole Centrale de Lyon; 1986) and a Master’s degree in Artificial Intelligence (Supelec; 1989).